TRIS Rating Co., Ltd. assigns the rating of "BBB-" to MIDA Assets Public Company Limited. The rating represents constant profits from loan services, the main business of the company, including hire purchase sales of electrical appliances operated by the company, car loans operated by the subsidiary MIDA Leasing Public Company Limited and MIDA Laos Company Limited. A higher rating is restricted by the relatively small size of the hire purchase market and the fairly low income from property development and hotel businesses. Household debt which remains high might also pose a limit in the growth of the company in the short to middle terms.